We believe in beauty the way nature intended. From the very beginning, we have been convinced that natural is better than artificial. Inspired by the uncomplicated beauty of the Swedish woman, and with an emphasis on natural ingredients and materials, our cosmetics offer has been a truly natural one for almost four decades.

Think of Sweden and you cannot help thinking about nature. With its vast expanses of wild forests and unpopulated land, pure waters and clear skies, Sweden is an unspoiled country. Its strong seasonal variations have made it rich in herbs and plants that have beneficial qualities for health and beauty. Because they need to survive dark and inhospitable winters, many plants possess very high levels of vitamins and acids. It's no wonder then, that a lot of our ingredients come from Swedish soil, or that we have a long skincare tradition at Oriflame. Some of our first skincare products were based on plants like birch and cloudberry, which are found in abundance here.

Nature is our greatest source of inspiration, and we have a deep sense of respect for it. That is why all the natural materials we use are from renewable resources, and why we always make a point of acting in an environmentally-friendly way.

Our Swedish heritage also inspires the design of our products and packaging. Understated yet stylish, simple yet sophisticated, a natural minimalist approach should be the final signature on all our products.

Product Philosophy: Zero Animal Testing

Oriflame is proud of its longstanding pro-active animal welfare policy, and only “animal friendly” ingredients are used in our cosmetic formulations.

No ingredients derived from dead animals, or sourced while causing harm to animals, are used. Only animal by-products such as milk, honey, lanolin and beeswax, which are sourced without causing suffering or harm to animals, are used.

Furthermore, accessory products do not contain animal materials sourced while causing harm to the animal, such as skin, fur or feathers of animals bred primarily for that purpose (e.g mink, rabbit, snake).  In addition, animal hair used is sourced from a live animal without causing injury.

Oriflame finished products have never been tested on animals, and we have never tested, nor commissioned the testing of, cosmetic ingredients on animals.

We have consistently demonstrated our support of the resolution of the ban on animal testing for cosmetic products and ingredients.  We have welcomed the provisions in the EU Cosmetic Directive 7th amendment which regulate animal testing, while providing a balance between animal welfare and consumer safety.  This has resulted in the current ban on animal testing of finished products, and the phased in ban on testing of ingredients, starting in March 2009.

Oriflame has fully endorsed research programmes developing alternative non–animal safety tests, and we are glad to see a resolution of this important social issue.

All of our suppliers agree to comply with our ethical and environmental policies, and abide by animal protection laws.

Product Philosophy: Natural Swedish Cosmetics